SlopeBound
UI/UX
Branding
2024: A branding project for a extreme sports identity. With the website, you can find events that are happening, find travel destinations, and buy branded merchandise. This showcases visual design through a website format.
I wanted to make a visual identity that is purely my own creation. I drew inspiration of how RedBull goes about their identity and wanted to do something more along the lines of travel and snow sports niche with a focus on intermediate riders.
I ended up going with and making SlopeBound: with merchandise and a website to go along with it. The mascot is a Jackalope named Reed, used in promotional materials and merch. The website reflects brand identity and colors.
