Arise
UI/UX, Branding
2025: A branding and mobile UI/UX project about an app for youth to learn financial terms and safe spending at a young age. This app's target audience is towards tweenagers. Users can take mini lessons to expand their knowledge about finances and investing. Additionally, friends can compete to earn special achievements from performing well on their lessons and being consistent.
I wanted to tackle the problem of lacking financial knowledge amongst the whole world population. My idea was starting early learning about how money works at a young age.
I gave a competitive incentive to keep coming back to learn by giving users a gamified experience. Users can earn titles and ranks amongst friends. Points are accumulated based on how well someone does on a lesson, and that can be used to buy items from the shop to outfit a character. Streak count goes up the more days a user comes back and completes a lesson. Users can invest with fake money into a accurate stock market simulation.
